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Country
Sweden
Industry
Online Fashion Footwear
Technology
Magento | Hybrid - Flutter | API
The Client
H&H, a brand also known as “His and Hers’; is a luxury shoe and boot maker for men and women headquartered in Austin, Texas. The standard of sustainability, integrity along with good choice of materials make them an emerging leader in the industry.
The Challenge
The client was running their business successfully through offline marketing. However, they felt the need to create a brand across geographies with their presence online through an Ecommerce platform.
As they specialized in custom shoe manufacturing, it was difficult to sell their goods through just a simple online platform.This meant adding various features and structures which would enable the user to add his/her foot measurements.
Besides this, for business growth, key aspect was tracking the user journey on the website which would allow them to optimize their business in a result-oriented fashion, keeping in mind that user should be able to book an order easily.
The Solution
- Developed a cross platform integrated web services platform covering aspects of client, user and delivery management.
- Client Management module - functionalities from complete inbound sales cycle to to post sales service.
- Deliver Management Module - overview of delivery & service oriented functionalities such as order sequencing, tracking and authentication of end receiver, proof of delivery, etc.
- User Management Module - A solution for customers to order customized shoes via 3-D mapping of foot before order.
- Frontend was developed using HTMLS, CSS3, JS & JQuery.
- Core Data Integration was set up in iOS application to manage model layer objects.
- Payment Gateway Integration was set up with Paypal,Visa, Maestro & Discover Card
- Push Notifications were enabled on !phone and Android Apps using SNS
- AdMob & iAds Integrations were set up on Google & Apple Store to enable ads on the apps.
Benefits
- Complete web solution with advanced automated tools to manage sales, inventory and customer data.
- 3-D Mapping technology used to capture user foot size for customized shoes.
- Interactive web service to target customers from a broad horizon of app or desktop users.
- Integration of AdMob & iAds to generate a revenue from the ads being displayed on the app.
- Enabled push notifications for remarketing to existing users and visitors on both web portal and application.
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